SoBe Surf Paddle Board Shop Florida Cocoa Beach Merritt Island Miami Owner Girard Middleton with daughter Audrey

Paddle Board SALE 5%-40% OFF!

SHOP ADDRESS:  635 S. PLUMOSA ST. #11, MERRITT ISLAND, FL 32952

*Best to call before coming as we are in and out of shop throughout the day: 321-926-6571*

Your Cocoa Beach Area Standup Paddle Board Shop

Family owned and run by pro paddler Girard Middleton, we have the best selection of entry-level and performance standup paddle boards for flat water family recreation, surfing, cruising, fishing, inflatable paddle boards and racing SUPs. Give us a call or come by the shop for honest, expert advice.  We also offer board demos at our water launch down the street. SoBe Surf carries a full line of stand-up paddle boards from, INFINITY SUP (The best of the best in performance full carbon boards) and ECS Boards Australia (Top quality epoxy and wood layer paddle boards)!  Also handmade wooden paddle boards by Little Bay Boards. The best brands, values and inventory in the market! We are well supplied and can ship to anywhere in the continental USA, Puerto Rico and Oahu.

Our pro-level expertise, personal service and outstanding prices are hard to beat.

We offer a free lesson from our pro staff with each board purchase.

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HAND MADE HALLOW WOOD PADDLE BOARDS BY LITTLE BAY BOARDS AT SOBE SURF & PADDLE

(Above) SoBe Surf Owner Girard Middleton at Podium for winning Waterman’s Challenge SUP Surfing June 2019……

(below) SoBe Surf Owner Girard Middleton’s 1st Place Trophies for Short board, Long Board and Race Board SUP Surfing in the Waterman’s Challenge Surf Contest June 2019

HAND MADE HALLOW WOOD PADDLE BOARDS LITTLE BAY BOARDS AT SOBE SURF & PADDLE WOODEN PADDLE BOARD SUP
SoBe Surf Paddle Board Shop Florida Cocoa Beach Merritt Island Miami Owner Girard Middleton's daughter Audrey
HAND MADE HALLOW WOOD PADDLE BOARDS LITTLE BAY BOARDS AT SOBE SURF & PADDLE WOODEN PADDLE BOARD SUP
SoBe Surf Paddle Board Shop Florida Cocoa Beach Merritt Island Miami Owner Girard Middleton with daughter Audrey
SoBe Surf Paddle Board Shop Florida Cocoa Beach Merritt Island Miami

Currently In Stock

SoBe Surf Paddle Board Shop Florida Cocoa Beach Merritt Island Miami Owner Girard Middleton's daughter Audrey

We have the largest floor space and inventory of any paddle board shop in the area. Here’s what we currently have in store:

  • We are the REGIONAL DEALERS for INFINITY SUP,  ECS Boards Australia!
  • Paddles by ECS Boards Australia, Hippo Stick, and EpicGear
  • Race boards, cruising boards, touring boards, SUP surfboards, fishing boards, and inflatables!
  • Car racks by Lock Rack, Thule, PFDs, and a wide range of other accessories.

We are the regional dealer for Infinity-SUP and ECS Boards Australia… In our opinion the best brands and prices on the market! Looking for something in particular? Stop in to our local Merritt Island SUP shop or give us a call! Either way, we’ll share our expertise with you to help you find the board that you’ll have most fun on! We are will supplied.

Call SoBe Surf & Paddle at (305) 773-1142 for more info!

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Little Bay Boards

See and in-shop review with Girard Middleton of SoBe Surf as he highlights the features of Little Bay stand up paddle boards and catches a few waves out on the water in Cocoa Beach, Florida!

“WATER SOUL”

Video project interviewing SoBe Surf Owner/Operator Girard Middleton about humans’ connection with the ocean… part of a larger project “Into the Blue” by MGWpro Productions.

Infinity SUP “RNB” Stand Up Paddle Surf Board

Pro SUPer Girard Middleton, Owner/Operator of Sobe Surf & Paddle in Merritt Island, Florida reviews Infinity SUPs fun shape SUP surfing board the “RNB” or “Round Nose Blurr”. Premium carbon fiber construction. Great blend of speed and stability.

Infinity SUP “B-line” Stand Up Paddle Surf Board

Pro SUPer Girard Middleton, Owner/Operator of Sobe Surf & Paddle in Merritt Island, Florida reviews Infinity SUPs performance longboard shape full carbon construction paddle surf board, the “New Deal”.

ECS Boards Australia  “Wide Boy” Stand Up Paddle Board

Pro SUPer Girard Middleton, Owner/Operator of Sobe Surf & Paddle in Merritt Island, Florida reviews ECS Boards Australia’s higher end bamboo construction SUP surfing paddle board. Performance and stability shape, the “Wide Boy”.

ECS Boards Australia “Evo” model Stand up Paddle Board

Pro SUPer Girard Middleton, Owner/Operator of Sobe Surf & Paddle in Merritt Island, Florida reviews the “Evo” model stand up paddle board, ECS Boards Australia’s higher end bamboo construction all around SUP paddle board.

Pro SUPer Girard Middleton, Owner/Operator of Sobe Surf & Paddle in Merritt Island, Florida reviews ECS Boards Australia’s entry level SUP all around board, the “Inception”.  Available in 10’6″ x 33″ and 10′ x 31″ sizes.

Call SoBe Surf & Paddle at (305) 773-1142 for more info!

Testimonials

“I had the pleasure of meeting Girard through a board sale. I was looking to buy a short SUP, and Girard had just the board I was looking for. When I went with my friend to his shop to look at the board, he and his wife (plus his very sweet dog Kona) were very accommodating. Girard not only showed me the board of interest, but also took me on a tour of the lagoon so that I could demo the board before purchasing it. During the demo, he pointed out the wildlife in the lagoon–we even saw dolphins and manatees! Girard gave several tips along the way on how to utilize the board to catch the best surf. In the end, I bought the board; Girard never pressured me and gave me an excellent deal for the quality and condition of the board. The board was a blast sup surfing in the ocean, and I can’t wait to take it river surfing in Canada. Thanks, Girard!”
Lydia L. from Leesburg, Virginia, via Yelp
“I was demoing SUPs in the area to buy and Girard blew me away with his products and service! What a super nice, helpful guy! Every other store had little advice and just sent me out on the water. Girard took the time to discuss a lot of factors with me and gave amazing advice. He then took the time to come out on the water with me and corrected my stroke and stance! He even offered to take me to the ocean later to show me how to surf my SUP. His rental and purchase rates were better than the other 5 stores I went to, so save your time and money and just see him first!”
John S. from Satellite Beach, Florida, via Yelp
I have been buying and renting from Girard for several years. He’s more knowledgeable about SUP than anyone else I know. More importantly…fair and honest. Won’t sell you something he doesn’t think you need.
Dennis LeRoy, via Facebook

Buy Your Paddle Board from the SUP Experts!

SoBe Surf and Paddle is owned and operated by champion pro SUP athlete Girard Middleton.  All our staff are the experts in stand up paddle boarding in Florida. We’ve designed our own boards, we compete regularly in SUP races and SUP Surf contest as well as judge pro SUP surf competitions, and SoBe Surf has been a professional SUP school for many years. To put it simply, when it comes to stand up paddling in Florida, nobody has the level of experience and record of integrity as SoBe Surf! Come visit our new standup paddle board shop in the Cocoa Beach area, located at 635 S. Plumosa St. #11, Merritt Island, Florida 32952.  Our SUP shop has a private launch just down the street where buyers can demo boards and get free expert instruction for their new purchase!

SUP Paddle Board Shop Near Cocoa Beach and Merritt Island FL

Personalized Service

SoBe Surf & Paddle has a private launch for board demos on the peaceful Banana River Aquatic Preserve just down the street from our stand up paddle board shop on Merritt Island near Cocoa Beach. We have a large range of boards for you to demo before making your decision to buy. We carry the top brands in stand up paddle boarding, and offer very competitive prices, honest advice, and personal service with integrity. SoBe Surf can train you, customize your equipment and paddle, and give personal service for a lifetime. We believe that buying your stand-up paddle board, paddle, and accessories is very personal and that it’s too big of an investment to just go pick one off the shelf at a store without expert advice and preferably taking it out for a test run beforehand.

Take One Out on the Water

Demo paddle boards and paddles of all shapes and sizes behind our standup paddle board shop before making your purchase. (You may even enjoy the company of a dolphin or manatee while doing so.) You’ll get honest, expert advice, personal training, and service in a private setting. Helping you purchase the right paddle board for you is only the beginning of our service. We’ll also customize your paddle to your size, get the Thule Racks designed for you vehicle, install your deck pads and other equipment, and offer you training and prolonged personal service for your SUP needs for years to come.