SoBe Surf Paddle Board Shop Florida Cocoa Beach Merritt Island Miami Owner Girard Middleton with daughter Audrey

Paddle Board SALE 5%-40% OFF!

Your Cocoa Beach Area Standup Paddle Board Shop

The paddle board market has thankfully come to a point where you can get quality boards at a reasonable price–if you shop smart! Come see us for a pleasant price reality check for entry-level and performance standup paddle boards for flat water family recreation, surfing, cruising, fishing, inflatable paddle boards and racing SUPs. SoBe Surf carries a full line of stand-up paddle boards from, INFINITY SUP (The best of the best in performance full carbon boards) and ECS Boards Australia (Top quality epoxy and wood layer paddle boards)!  The best brands, values and inventory in the market! We are well supplied and can ship to anywhere in the continental USA, Puerto Rico and Oahu. Give us a call or come by the shop for honest, expert advice.  We also offer board demos at our water launch down the street.

Our pro-level expertise, personal service and outstanding prices are hard to beat. We offer free advanced stroke training from our pro staff with each board purchase.

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(Above) SoBe Surf Owner Girard Middleton at Podium for winning Waterman’s Challenge SUP Surfing June 2019……

(below) SoBe Surf Owner Girard Middleton’s 1st Place Trophies for Short board, Long Board and Race Board SUP Surfing in the Waterman’s Challenge Surf Contest June 2019

SoBe Surf Paddle Board Shop Florida Cocoa Beach Merritt Island Miami Owner Girard Middleton's daughter Audrey
SoBe Surf Paddle Board Shop Florida Cocoa Beach Merritt Island Miami Owner Girard Middleton with daughter Audrey
SoBe Surf Paddle Board Shop Florida Cocoa Beach Merritt Island Miami

Currently In Stock

SoBe Surf Paddle Board Shop Florida Cocoa Beach Merritt Island Miami Owner Girard Middleton's daughter Audrey

We have the largest floor space and inventory of any paddle board shop in the area. Here’s what we currently have in store:

  • We are the REGIONAL DEALERS for INFINITY SUP,  ECS Boards Australia!
  • Paddles by ECS Boards Australia, Hippo Stick, and EpicGear
  • Race boards, cruising boards, touring boards, SUP surfboards, fishing boards, and inflatables!
  • Car racks by Lock Rack, Thule, PFDs, and a wide range of other accessories.

We are the regional dealer for Infinity-SUP and ECS Boards Australia… In our opinion the best brands and prices on the market! Looking for something in particular? Stop in to our local Merritt Island SUP shop or give us a call! Either way, we’ll share our expertise with you to help you find the board that you’ll have most fun on! We are will supplied.

Call SoBe Surf & Paddle at (321) 926-6571 for more info!

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“WATER SOUL

Video project interviewing SoBe Surf Owner/Operator Girard Middleton about humans’ connection with the ocean… part of a larger project “Into the Blue” by MGWpro Productions.